Toblerone

Jury Comments

This design revisits the classic shape of Toblerone, a triangle.  This shape is reproduced in a pyramid design in which the individual pyramids fold in to form a cube.  As a result the Judges felt that the design would be well suited particularly to the gift market.  The inner package is covered with a square carton that lends itself to effective transport and display.  At first sight the outside is a square box.  Once lifted, five pyramids shaped packages fold out, which could contain chocolates.  The surprise effect and the recurring Toblerone shape appealed greatly to the judges.