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- Carton Converter: Van Genechten Packaging (Site Turnhout)
- Brand Owner: Procter & Gamble
- Structural Designer: Van Genechten Packaging
- Cartonboard Manufacturer: WEIG Group (Site Annweiler)
- European Carton Excellence Awards 2023
Van Genechten Packaging’s innovative concept for Procter & Gamble’s Lenor brand has successfully replaced a complex plastic package that consisted of four components – a rigid plastic bottle, a hinged lid for opening and reclosing, a plastic dosing cup, and a printed plastic shrink label – with a single-piece folding WEIG Group recycled fibre cartonboard.
It has retained its convenience and safety features, with a tamper-evident opening system, an integrated dosing cup and efficient close-ability, all while presenting a premium appearance on store shelves.
This environmentally-friendly and recyclable solution has also enhanced the supply chain. By delivering flat blanks to the customer, who erects the packaging just before filling it on their production lines, Van Genechten Packaging has significantly reduced the number of pallets and trucks required for transport – reducing CO2 emissions and optimising storage space by a ratio of 1/15, where 1 pallet of blanks replaces 15 pallets of empty bottles or erected tubes.
