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Three for the heart!
- Carton Converter: Schut Hoes Cartons
- Brand Owner: Beiersdorf
- Structural Designer: Schut Hoes Cartons
- Graphic Designer: Beiersdorf
- Cartonboard Manufacturer: BillerudKorsnäs
- European Carton Excellence Awards
Beiersdorf wanted a Valentine gift packaging for three small Nivea crème packs in the shape of a heart. The “Time to Market” was only three months. The heart, with three packs in one differentiates it clearly from the competition on the shelf. The new design allows printing on both sides and lends the packaging a natural “green” look and feel. The customer was extremely impressed by the originality of the packaging.
