die Graphische student wins Highly commended | Pro Carton Student Video Award 2024

Introducing the Pro Carton Student Video Awards - Highly Commended Winner - "Never underestimate carton: an eco rap" by Gloria Schauer, Julia Scheucher, and Sara Celen of Höhere Graphische Bundes-Lehr- und Versuchsanstalt 🇦🇹 In this interview, we spoke to Julia Scheucher about the video-orientated nature of young people on social media and the fun process they had while creating this fresh take on the perspective on cartonboard. She also spoke about how they did not expect to win, which was a pleasant surprise. Sometimes the stars align in the most unexpected way! “Never Underestimate Carton” is a playful parody of “Edamame” by bbno$ and Rich Brian. It highlights the recyclability, cost-effectiveness, and sustainability of cartonboard. The video features fun props and energetic dance moves to educate viewers in a memorable way.