Why packaging matters to millennials

Millennials have surpassed the baby boomers as the largest consumer group. How does that effect packaging?

Watch Jon Haag, Director Consumer Insights at BillerudKorsnäs, as he explores how brand owners use packaging to attract millennial consumers.

Jon’s insights are based on the BillerudKornäs Consumer Panel 2017 report, which show that:

• Recyclable packaging is high on Millennials’ agenda
• Millennials are more conscious about what they purchase
• Millennials are interested in packaging customisation

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