FH Joanneum students wins Public Award | Pro Carton Student Video Award 2024

Introducing the Pro Carton Student Video Awards – Public Award Winner 2024 - "A Carton’s Perspective" by Emily Klein and Brandon Escalona of FH Joanneum 🇦🇹. The return of a dynamic duo from last year’s awards in 2023! In this interview, we spoke to both Emily and Brandon about their inspiration from their trip last year in Turkey visiting Kartonsan along with Duran Dogan Packaging. By observing the production of cartonboard they were motivated into creating a story about giving carton a second life through the process of recycling. We also spoke about how film is the new medium as it captures more emotions and is easier to understand for a general audience. “A Carton’s Perspective” follows the journey of a cartonboard package through the recycling process, accompanied by a character who emerged from the packaging itself. Viewers are taken through each crucial step of recycling, gaining a deeper understanding through the character’s perspective through this unique stop-motion movie, set in a world made entirely of cartonboard!