Archive for category: Awards

Packaging design is booming: which is not really surprising when considering that packaging represents the product at the point of sale. And it is amazing what cartons can offer – we have compiled some of the most attractive examples from the most important European packaging design competitions in 2010 for you.

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The results of the Pro Carton/ECMA Awards 2010 are fascinating – that much we can already say as a result of the jury sessions which took place in early July. Even if the number of entries has dropped marginally due to the recession, the quality was at least equal to last year’s – if not higher. The number of countries participating has increased. Most impressive was the excellent combination of structural and graphic design and the well-documented sustainability of the concepts.
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One of the biggest problems to conquer has always been communication. Depending on your background and culture you will always have some difficulties explaining your thoughts and ideas with a 100% accuracy. Within the packaging industry there are millions of different packaging designs in circulation. Finding the one that suits your customer and their different products can be a matter of many meetings. Further explaining this internally within your own organisation also takes some effort. This is where the new ECMA Code of Folding Carton Designs comes in handy!
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In our last E-Shot, we introduced the book “Designing Sustainable Packaging”, which illustrates the advent of almost revolutionary changes in design and how designers and producers can cope with these. As promised, we present some more inspiring examples.
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A new book on “Designing Sustainable Packaging” shows that almost revolutionary changes in design are on their way and how designers and producers can cope with them. Here and in the following e-news, we present some inspiring examples.
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